The seasoned Neha Taparia is leading the style and marketing front at Label Hridya with an advantage over other platforms. She holds a certificate in Chartered Accountancy. But she yearned to gain widespread acclaim for the beautiful art form and its creators out of love. With a deep-seated enthusiasm for the craft, our goal is to compensate the legitimate artists—the Chikankari craftspeople. Label Hridya’s key brand value is to share earnings with its craftspeople to provide them with a rich and rewarding livelihood. Her dream is to establish Label Hridya as a label that aims to retain the Indian heritage mingled with contemporary traditional styles. The company’s expansive vision is for every girl to have her collection of Label Hridya clothing.