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A symbol & elegance of Lucknow culture
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The oldest traditional embroideries of India
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The beauty of the finest Chikankari
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Exquisite Chikankari from the finest artisans
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Chikankari is the oldest form of traditional embroideries in India. Label Hridya is defined as doing honour to this art form while also maintaining the Trends and Affordably priced alternatives. We’ve something here for everyone. Looking for something to wear to a wedding, a home party, or just to relax in your living room? Everyone can find something here. Visit Label Hridya to enjoy the pleasures of exclusive celebrations. We strive to deliver the happiness that has been skilfully and perfectly sewed by our brand’s skilled and humbled local artisans.

What We Offer

The seasoned Neha Taparia is leading the style and marketing front at Label Hridya with an advantage over other platforms. She holds a certificate in Chartered Accountancy. But she yearned to gain widespread acclaim for the beautiful art form and its creators out of love. With a deep-seated enthusiasm for the craft, our goal is to compensate the legitimate artists—the Chikankari craftspeople. Label Hridya’s key brand value is to share earnings with its craftspeople to provide them with a rich and rewarding livelihood. Her dream is to establish Label Hridya as a label that aims to retain the Indian heritage mingled with contemporary traditional styles. The company’s expansive vision is for every girl to have her collection of Label Hridya clothing.

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